As a motion designer, I had an opportunity to work with SLD Agency on a very special project supporting ecological activism.
"Lake Baikal is the symbol of nature’s purity and beauty. It is a source of pride for many Russians. Commercial brands often use the lake in their communications and branding, but few people know that Baikal’s pollution is becoming worse each year. So far, there is only one NGO called “My Baikal” that works on abating this problem.
We created an online store with rubbish found on the shores of Lake Baikal. By shopping there, you help to remove the rubbish and transport it to recycling facilities. Now, making a donation is as easy as ordering food online."
